Journey So Far…
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A Sustainable Devotional Brand
We are not a dhoop or agarbatti manufacturing company — we are a sustainable devotional brand.
Pushpika Naturals™ brings together three core values:
Devotion
Enriching everyday prayer and spiritual rituals.
Responsibility
Giving temple flowers a meaningful second life.
Mindful Creation
Using natural ingredients and conscious production practices.
To build a leading sustainable devotional brand by transforming 500+ metric tonnes of temple flowers every year into value-added products, while helping reduce the environmental impact of flower disposal.
Genesis of Pushpika Naturals™
Growing up in a traditional family, puja, temple visits and religious occasions were an integral part of everyday life. As a child, I noticed something that stayed with me: among all offerings, flowers remained closest to the deity for the longest time—yet after the puja, they were often simply discarded.
The thought stayed with me for years. And after nearly 20 years in the corporate world, I felt it was time to give that childhood thought a purpose. I realised that several organisations were already working towards addressing this challenge, which gave me the confidence to take my own step forward.
And so, Pushpika Naturals™ was born—with a simple purpose: to transform sacred flowers into meaningful, natural products that bring devotion and sustainability together.
Our first step is handcrafted Pushpika™ Dhoop Cones, followed by:
…created with a focus on natural, herbal and mindful ingredients.
And a journey that begins with flowers.
What Makes Pushpika™ Different
High Flower Content
The only brand of flower-based dhoop cones with 50% flower powder in its formulation.
Natural & Charcoal-Free
Made with 20+ thoughtfully selected natural and herbal ingredients, designed for a cleaner, smoother, low-smoke burn of 15–25 minutes (depending on cone type).
Plastic-Free Packaging
Recyclable, paper-based packaging designed to minimise plastic and post-use litter.
Lab Tested
Tested at an NABL-accredited laboratory, with testing indicating ~70% lower emissions and ~50% improvement in measured microbial air quality under the tested conditions, with no heavy metals detected.
A Mantra in Every Pack
Each pack carries a mantra/shlok, handwritten by my father, along with its Hindi meaning—a small effort to keep our traditional wisdom and Vedic chants alive.
Impact with Every Pack
Our current impact model estimates ~4 g of methane emissions avoided per pack through the diversion and utilisation of temple flowers.
Giving Back to Sacred Spaces
₹2 from every pack will be allocated towards creating useful assets at temples and religious centres.
How Pushpika™ Is Made
Pushpika™ Dhoop Cones are crafted in small batches, close to the time of order, to retain freshness and fragrance.
Temple flowers are collected, carefully cleaned, dried, ground and sieved into a fine powder.
They are then blended and curated with natural wood powders, herbal binders, resins, spices, Ganga Jal and natural fragrances to create our carefully researched formulation.
The prepared blend undergoes a controlled conditioning and maturation process before it is ready for cone making.
The ready blend is hand-rolled and manually formed using hand-operated moulds—giving each Pushpika™ cone its own natural shape, size and character.
Every batch undergoes quality checks before being approved for packing and dispatch.
A gentler fragrance by choice
Pushpika™ is intentionally milder than many conventional incense products. We avoid heavily synthetic fragrance profiles and choose carefully selected, nature-inspired floral fragrances, keeping in mind concerns around exposure to certain fragrance chemicals and indoor air pollutants associated with burning incense.
Follow Our Journey & Be Part of the Movement
Every follow, share and conversation helps take this journey a little further. And as our community grows, there will be meaningful ways for everyone to be part of—and benefit from—the movement.